Many of you really love this one. I know I do. I especially love the very last line, "AND YOU WILL TELL THEM YES."
This ad was published in the 90s too. You can tell by the copywriting style. The chief copywriter of the ad campaigns of the 1990s and early 2000s was a woman named Janet Champ. I would love to get my hands on this original article from Advertising and Society Review, Volume 7, Issue 2, 2006. "Selling Truth: How Nike's Advertising to Women Claimed a Contested Reality." That is my next quest.
Also, Janet Champ and her writing partner Charlotte Moore wrote a book called Ripe. I want to check that out too.
Come on in and read the reflections of a middle-aged Hispanic American writer & working-mom. I'm passionate about writing, reading, Little Libraries in Laundromats, the historic McDaniel Street Cemetery & art (especially collaging) & corporate philanthropy. I hope to inspire people with my words, especially women, to show them that we all have challenges & struggles, in different ways. You can also follow me on Instagram @shoegirlcorner and LinkedIn at loidacr
Showing posts with label Nike ad campaign from the 90s. Show all posts
Showing posts with label Nike ad campaign from the 90s. Show all posts
Sunday, July 01, 2012
Subscribe to:
Posts (Atom)