Sunday, July 01, 2012

"All Your Life" Nike Ad

Many of you really love this one. I know I do. I especially love the very last line, "AND YOU WILL TELL THEM YES."

This ad was published in the 90s too. You can tell by the copywriting style. The chief copywriter of the ad campaigns of the 1990s and early 2000s was a woman named Janet Champ. I would love to get my hands on this original article from Advertising and Society Review, Volume 7, Issue 2, 2006. "Selling Truth: How Nike's Advertising to Women Claimed a Contested Reality."  That is my next quest.

Also, Janet Champ and her writing partner Charlotte Moore wrote a book called Ripe. I want to check that out too.

No comments: