Showing posts with label Janet Champ. Show all posts
Showing posts with label Janet Champ. Show all posts

Saturday, March 22, 2014

Waiting on Shoes and Rodeo Fashion

A month ago I announced that this would soon be turning into a true shoe blog. And by that I don't mean just blogs about the awesome Nike quotes and the ad copy writers who created that awesome ad campaign. Yes, you know the one. The one with all the awesome quotes for women, about women, about topics that women could totally connect with. Example:

This is definitely one of my favorites. I still love this even though I'm past 40 now.
 
So my new blog will be ALL about shoes, even Nikes. I feel like I have a lot to say about shoes. I was a the Houston Livestock Show & Rodeo today and I was checking out all the different shoes people wear, especially the cowboy boots.
 
The two most popular styles at the Rodeo were: cowboy boots with short shorts, especially denim shorts and cowboy boots with little girly floral or eyelet lace dresses. These were all very cute combinations but am I weird because I found the very short denim shorts with cowboy boots combo inappropriate on little girls? Yeah, it kind of made me uncomfortable to see these little 8-10 year olds in very short denim shorts. Even my daughter said they looked "cute" but too grown up.
 
To give you an update on what is going on with my blog. I'm just waiting on some technical details to get worked out. As soon as all that is worked out I should start my new and improved Shoegirl Corner blog. Hope to see you there.
 
I hope to be in business very soon. So tell me, short shorts on little girls with cowboy boots? Am I being overly conservative? Sometimes it does come out in me.

Sunday, July 01, 2012

"All Your Life" Nike Ad

Many of you really love this one. I know I do. I especially love the very last line, "AND YOU WILL TELL THEM YES."

This ad was published in the 90s too. You can tell by the copywriting style. The chief copywriter of the ad campaigns of the 1990s and early 2000s was a woman named Janet Champ. I would love to get my hands on this original article from Advertising and Society Review, Volume 7, Issue 2, 2006. "Selling Truth: How Nike's Advertising to Women Claimed a Contested Reality."  That is my next quest.

Also, Janet Champ and her writing partner Charlotte Moore wrote a book called Ripe. I want to check that out too.