|Me reading part of my novel at a Nuestra Palabra showcase at MECA, March, 2004, 8 months pregnant.|
Last Friday I attended Houston Social Media Breakfast, a monthly breakfast that always discusses a a different social media topic. I learn so much at these breakfasts and it's a great place to network. The speaker was Mila Clarke Buckley, AKA "Hangry Woman." and she said so many things that resonated with me. The topic was "When Building Your Personal Brand Isn't Your Day Job."
So to keep it short and sweet these were my main takeaways and part of my AHA! moment.
I don't necessarily have to blog to build my brand. As long as I'm creating content online on a social media channel and creating a following. Her social media channel of choice is Instagram. I'm not sure if that's exactly what Mila said, but that's what I decided from what I heard.
Instagram is all about these 30 hashtags and if you have good hashtags you can gain more followers. So I came up with these 30+ hashtags that may change from time to time, depending on my post. (Instagram only allows 30 hashtags.) Why are these hashtags important? Because these are the topics I write about on my blog and when people see them on Instagram, and they are something they are interested in too, they are more likely to follow me and get to know me as a writer.
#shoegirlcorner #shoegirl1970 #loveHipHouston #workingMama #coparenting #momofteens #singlemom #writer #pelotonmom #lacrossemom #booksandcocktails #healthynotskinny #myinnerjourney #newspaper #publiceducationadvocate #HoustonCemeteries #typewriters #traveler #alchemy #recommit #evolve #gratitude #fashionmom #almost50 #artlover #innercityliving #oldarchitecture #nativeTexan #80smusic #4yearplan #sacredhearts #swatchwatch #vodkaconnoisseur
And most importantly I finally came to terms with my blog being about all these things. It just is. This blog is all about my life and the many things that make me who I am. So I may blog about getting a Peloton, about gratitude, old architecture, being a single mom and so many other topics. The goal of my blog and of building my personal brand is to build a following and readers, not to sell advertising or sponsorships or to promote a brand. So when I finally publish my book I'll have a community of people who will want to read my books.
It's that simple and it goes back to the original reason I started this blog. It was to help me write my novel and to keep me accountable. Technology has changed a lot in the past 14 years since I started this blog and social media has been a big part of that. So it's only natural that my blog has had to change too. I'll probably only blog once a month and I'm okay with that. As long as I keep promoting myself and my writing on Instagram, Facebook and Twitter it's all good. Follow me and read my book!