Monday, September 13, 2010

You're Dead, but Are You Up for a Hand of Poker or a Round of Golf? Wish You Were Here!

Last time I talked about advertising to a target audience. Today I'm going to talk about inappropriate advertising. I just hope that when I die my obituary doesn't have an ad like the one I saw today next to it. (not that I'll know the difference because I'll be dead, but maybe my family will care) I think this was kind of a poor choice, depending of course on who you are and your view of death.

I was reading someone's obituary on a news site, that will remain unnamed, and there was an ad for a casino next to the poor woman's obituary. The first time I looked at it the ad said, "The cards are hot. Wish you were here." I thought that was really ironic that you would have an ad next to someone's obit. Who are you targeting there? I guess old people reading their friend's obit.

The second time I looked again the same casino had a similar ad but this one said, "The Greens are Firm and Fast. Wish you were here."

What if the woman's husband is reading that ad? "Oh yeah, great idea. Let me ditch my wife's funeral to go to this casino instead!" Or maybe they are trying to target those grieving spouses to use their insurance money to go there for a get-away afterwards to grieve. Interesting marketing ploy!

Either way, I thought it was a little weird! I wish I could share the ad with you here, but I don't want to get in any trouble so I'll use an appropriate Anne Taintor comment instead.

Image by AnneTaintor

You never know what you can get in trouble for nowadays and being that I still work full time and for a big corporation I have to tread carefully. It would be fun to say whatever I wanted and to call names but that might be a bad idea. Especially if I want to keep my job and my income.

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