Sunday, August 29, 2010

The 2010 Emmy Awards

Looking at the Emmy nominations makes me realize how little TV I watch. At first it was a conscious effort and then it just became the norm. I can actually count on one hand the number of shows I have watched on a regular basis in the last twenty years. Currently it's 30 Rock and NCIS. I love both those shows!

I decided to go through the nominees for tonight's awards and I found that I have not watched any of the shows, mini-series, or made for TV movies that are being nominated. I wanted to watch The Closer every time I would watch the commercials at the gym, but I just never did. The commercials make it look really good!

When I was growing up I lived with a sister who watched TV 24/7. I am not kidding. To the point that I did not want to watch TV for years. Once she moved away, when I was around 16, I stopped watching it all together. I read a lot and talked on the phone instead and then before I knew it I started college and I was too busy with studying to worry about it. During those years I probably only watched a Spanish novela or two with my mom during dinner.

The summer I lived in St Pete, Florida while doing an internship I didn't even have a TV in my room. I know there are many people who do the same thing. I often hear people say they don't even own a TV and if they do it's only to watch DVDs.

So this leads me to the question. How does TV even survive? Who is watching TV? With the Internet, Netflix, XBox TV shows, etc... who watches actual television with the commercials and all? Because that's how TV survives; from the advertising. If the advertisers aren't reaching their target audience and they aren't seeing an ROI on their investment (and TV is really expensive) they are going to quickly lose interest in advertising. If TV loses their advertisers they will lose more money and that is not a good thing for any media.

I started watching NCIS at the gym originally. I got caught up in some of the shows and then I saw that I could watch one of the seasons on Netflix without commercials. Since I was looking for a show to watch while I folded clothes I started watching Season 6 online on Netflix. When I finished watching those shows it was time to watch Season 7. And that's how I started watching the show on TV. Now that I think about it, that's how I started watching 30 Rock too. I watched the show on Netflix and then I moved on to television. However, I often DVR the shows and I watch them sans commercials.

So is the Internet actually helping TV or hurting it? I wonder how how many people do the same thing. How many people start watching a show online and then move on to watch it in real time? For some reason the song lyrics, "Video killed the radio star," keep running through my head. Except my question is did the "Internet kill the TV Star?"

I haven't decided if I'm watching the Emmy Awards yet. I may tune in just in time to see if Tina Fey and Alec Baldwin win in their category since they are the only two actors nominated who are in a show that I actually watch.

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