Thursday, June 08, 2006

Nike Ad

The other day I was at my sister's and I saw this ad taped to the side of her desk.

"Hey! You still have that!?" I exclaimed.

"Yeah," she said looking up for a second to see what I was referring to.

I love that ad! I remember reading it in a magazine a long time ago, like 15 years long ago, and I loved it so much then that I cut out the page and hung it on my wall. I shared it with my sister and now years later, I lost mine and she still has hers. So here it is. Great ad copywriter! It's all in caps too. I'm sure the copywriter meant for it to be so that it would have a forceful voice.

ALL YOUR LIFE YOU ARE TOLD THE THINGS YOU
CANNOT DO. ALL YOUR LIFE THEY WILL SAY
YOU'RE NOT GOOD ENOUGH OR STRONG
ENOUGH OR TALENTED ENOUGH, THEY'LL
SAY YOU'RE THE WRONG HEIGHT OR THE
WRONG WEIGHT OR THE WRONG TYPE TO
PLAY THIS OR BE THIS OR ACHIEVE THIS.
THEY WILL TELL YOU NO,
A THOUSAND TIMES NO UNTIL ALL THE NO'S
BECOME MEANINGLESS. ALL YOUR LIFE THEY
WILL TELL YOU NO, QUITE FIRMLY AND VERY
QUICKLY. THEY WILL TELL YOU NO. AND
YOU WILL TELL THEM YES.

1 comment:

Amra Pajalic said...

I love this ad. I love even more their slogan: "Just do it." It's a good motto to live by.